Ametora

Glance closely at any commonly “American” article of apparel these times, and you might be surprised to see a Japanese label inside. From substantial-conclusion denim to oxford button-downs, Japanese designers have taken the common American look—known as ametora, or “American traditional”—and turned it into a big organization for providers like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This…


Ametora | indiecorp | 4.5