Brand Identity Essentials

“A model of clarity in a industry that almost never has any.”
–Ralph Caplan, style and design specialist and author

“One of the most effective textbooks I have noticed on making manufacturer identification: harnessing the electrical power of colour, form, sample, and other style and design components to build visible symbols for makes.”
–Candace Matthews, Chief Advertising Officer, Amway

“Among a sea of manufacturer identification literature, Model Identification…


Brand Identity Essentials | indiecorp | 4.5