Eight principles of branding

Profitable brands are anchored in propositions that are attractive, distinctive, and credible in people’s minds. As Walter Landor the moment reported: “Products are developed in the factory, brands are designed in the head.”

Adhering to are 8 parts of advice that everyone doing work with a aggressive id will want to keep top of mind–a dialogue starter. These principles are critical to acquiring a…

Eight principles of branding | indiecorp | 4.5