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Author : Torsten Schwarz
language : de
Release Date : 2015-07-02
Download Big Data Im Marketing written by Torsten Schwarz and has been published by Haufe-Lexware this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-02 with Business & Economics categories.
!-- Generated by XStandard version 22.214.171.124 on 2015-11-23T15:30:06 -- Nutzen Sie Big Data als Innovation für das moderne Marketing! Erkennen Sie neue Marktpotenziale und steuern Sie Vertriebskampagnen perfekt aus! Ziehen Sie die richtigen Schlüsse aus den Daten ! Durch die zunehmende Digitalisierung des Kundenkontakts entstehen völlig neue Marketingstrategien. Damit sind Sie der Konkurrenz stets eine Nasenlänge voraus! Über 20 führende Experten aus Praxis und Wissenschaft erklären die Marketingrevolution Big Data: von den technischen Grundlagen bis hin zur Customer Journey, von der System-Integration bis zum Social Media Monitoring. Mit diesem Buch können Marketing-Experten die zunehmende Digitalisierung des Kundenkontakts und die damit zur Verfügung stehenden Echtzeit-Informationen für neue Marketingstrategien perfekt nutzen. Inhalte: Neue Anforderungen an das Marketing der Zukunft. Big Data: Daten sammeln, aggregieren, analysieren, nutzen. Streaming Analytics: Management in Echtzeit. Umsetzung in konkrete Marketingmaßnahmen. Kundenwünsche in Echtzeit erkennen und bedienen. Alles zur Rechtslage und zum Datenschutz rund um Big Data u.v.m.
Author : Alexander Schneider
language : de
Release Date : 2015
Download Nutzung Von Big Data Im Marketing Theoretische Grundlagen Anwendungsfelder Und Best Practices written by Alexander Schneider and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Author : Peter C. Verhoef
language : en
Release Date : 2016-01-08
Download Creating Value With Big Data Analytics written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Author : Virginia Lemke
language : de
Release Date : 2018
Download Die Ver Nderung Im Marketing Durch Big Data Analytics written by Virginia Lemke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Author : Bart Baesens
language : en
Publisher: John Wiley & Sons
Release Date : 2014-04-15
Download Analytics In A Big Data World written by Bart Baesens and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Business & Economics categories.
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.
Author : Gerhard Svolba
language : en
Publisher: SAS Institute
Release Date : 2017-03-29
Download Applying Data Science written by Gerhard Svolba and has been published by SAS Institute this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-29 with Mathematics categories.
See how data science can answer the questions your business faces! Applying Data Science: Business Case Studies Using SAS, by Gerhard Svolba, shows you the benefits of analytics, how to gain more insight into your data, and how to make better decisions. In eight entertaining and real-world case studies, Svolba combines data science and advanced analytics with business questions, illustrating them with data and SAS code. The case studies range from a variety of fields, including performing headcount survival analysis for employee retention, forecasting the demand for new projects, using Monte Carlo simulation to understand outcome distribution, among other topics. The data science methods covered include Kaplan-Meier estimates, Cox Proportional Hazard Regression, ARIMA models, Poisson regression, imputation of missing values, variable clustering, and much more! Written for business analysts, statisticians, data miners, data scientists, and SAS programmers, Applying Data Science bridges the gap between high-level, business-focused books that skimp on the details and technical books that only show SAS code with no business context.
Author : Mark Jeffery
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-08
Download Data Driven Marketing written by Mark Jeffery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-08 with Business & Economics categories.
Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability." —John M. Boushy, former CEO, Ameristar Casinos, Inc. "A groundbreaking combination of research, frameworks, and pragmatic advice for both controlling and radically improving marketing. A must-read for the entire marketing organization, from the CMO to the front lines." —Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy "Business-to-consumer marketing and business-to-business marketing are very different. Through detailed examples, this outstanding book shows how to apply data-driven marketing in both worlds for real results. This book is for anyone in business, not just marketing, who wants to step up the performance of their marketing." —David G. Bills, Senior Vice President and Chief Marketing and Sales Officer, DuPont "Every year, baseball teams go to places like Florida and Arizona to run through the basics which are the cornerstone of performance excellence. This book is the marketing equivalent of taking all those ground balls. An essential read for every marketer who cares about—and wants to improve upon—the science of their craft." —Derek Ungless, Executive Vice President and Chief Marketing Officer, DSW Shoe Warehouse