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Big Data Para Directivos


Author : Genís Roca
language : es
Publisher: Urano
Release Date : 2015-07-15


Download Big Data Para Directivos written by Genís Roca and has been published by Urano this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-15 with Business & Economics categories.


"Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo que toman sus decisiones en base al análisis de datos. Sin embargo, hoy, el hecho digital está revolucionando y redimensionando este concepto. Big Data no sólo hace referencia a la gestión de datos internos (CRM, facturación, ventas...) sino también a la información procedente de nuevos flujos de datos como los emitidos desde nuestros móviles, aquellos registrados a partir de la conexión de los objetos a Internet o los generados en las redes sociales. ¿Qué pasaría si el sector hotelero supiera el tiempo medio de estancia y los lugares más visitados por los turistas en función de su nacionalidad? Estos datos existen, las compañías de telefonía cuentan con ellos gracias a la información obtenida vía la activación del roaming, y ofrecen muchas y nuevas posibilidades de negocio."--

Big Data In Practice


Author : Bernard Marr
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-22


Download Big Data In Practice written by Bernard Marr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-22 with Business & Economics categories.


The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Big Data Para Ceos Y Directores De Marketing


Author : Isaac Gonzalez Diaz
language : es
Publisher:
Release Date : 2017-10-30


Download Big Data Para Ceos Y Directores De Marketing written by Isaac Gonzalez Diaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-30 with categories.


El libro que te dar� los conocimientos de Big Data Analytics que necesitas como CEO o Director de MarketingSi eres un directivo con perfil de negocio seguro que en los �ltimos a�os has o�do hablar mucho de Big Data.Has asistido a varios eventos y recibido a decenas de consultores, pero est�s confuso porque cada uno te cuenta una cosa distinta. Todo parece tener sentido pero te falta algo para cerrar el puzzle.Este libro ha sido pensado para llevarte de la situaci�n actual de confusi�n e incertidumbre a un estado de seguridad y confianza en la toma de decisiones sobre Big Data AnalyticsEn �l trabajaremos de forma secuencial los 5 pilares que como directivo necesitas conocer sobre Big Data:PILAR 1: Conceptos generales: asentar las bases de los principales conceptos que son propios y distintivos de Big DataPILAR 2: Tecnolog�a Big Data: te ense�ar� las principales tecnolog�as desde un punto de vista pr�ctico: qu� son y para qu� se aplica cada unaPILAR 3: Advanced Analytics: repasaremos los principales algoritmos anal�ticos y sabr�s sus fortalezas y debilidades y cuando utilizarlosPILAR 4: Casos de uso: te describir� casi 20 aplicaciones de Big Data Analytics al negocio, con un especial �nfasis en los casos del �mbito de marketing / comercialPILAR 5: Direcci�n de Big Data y Analytics: conocer�s los principales desaf�os a nivel de gesti�n con los que te vas a encontrar, desde la mejor estructura organizativa y la gesti�n de equipos hasta la relaci�n con otras �reas, pasando por la gesti�n de proyectos anal�ticos y la creaci�n de productos anal�ticos�Para quien es este libro?Es para t� si eres un directivo con perfil de negocio que quieran un conocimiento funcional y real sobre la aplicaci�n de Big Data Analytics para generar valor en la empresa.�Para quien NO es este libro?NO es para t� si buscas alguna de estas dos cosas:Un libro de muy f�cil lectura, a alto nivel, que llena p�ginas y p�ginas hablando de conceptos vagos como la cantidad de TB que se producen en internet por segundo o c�mo Google hace coches que se conducen solosUn libro muy t�cnico dirigido a desarrolladores de una tecnolog�a concreta. Si es tu caso lo siento pero no hay ni una l�nea de c�digoFinalmente, si lo que quieres es que te expliquen la tecnolog�a y los algoritmos de forma pr�ctica y aplicada, y que te describan los casos de uso para el negocio y los desaf�os del management de Big Data definitivamente est�s en el lugar correcto

Big Data For Dummies


Author : Judith Hurwitz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-02


Download Big Data For Dummies written by Judith Hurwitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Computers categories.


Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.

Big Data


Author : Viktor Mayer-Schönberger
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2013-03-05


Download Big Data written by Viktor Mayer-Schönberger and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Business & Economics categories.


A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing. www.big-data-book.com

Lean Vs Agile Vs Design Thinking


Author : Jeff Gothelf
language : en
Publisher: Sense & Respond Press
Release Date : 2017-10-22


Download Lean Vs Agile Vs Design Thinking written by Jeff Gothelf and has been published by Sense & Respond Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-22 with Business & Economics categories.


As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams’ attention. In the worst of cases, each discipline on these teams — product management, design, and software engineering — learns a different model. This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods. Written by Jeff Gothelf, the co-author of the award-winning Lean UX and Sense & Respond, the tactics in this book draw on Jeff’s years of practice as a team leader and coach in companies ranging from small high-growth startups to large enterprises. Whether you’re a product manager, software engineer, designer, or team leader, you’ll find practical tools in this book immediately applicable to your team’s daily methods.

Hadoop Explained


Author : Aravind Shenoy
language : en
Publisher: Packt Publishing Ltd
Release Date : 2014-06-16


Download Hadoop Explained written by Aravind Shenoy and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-16 with Computers categories.


With the almost unfathomable increase in web traffic over recent years, driven by millions of connected users, businesses are gaining access to massive amounts of complex, unstructured data from which to gain insight. When Hadoop was introduced by Yahoo in 2007, it brought with it a paradigm shift in how this data was stored and analysed. Hadoop allowed small and medium sized companies to store huge amounts of data on cheap commodity servers in racks. The introduction of Big Data has allowed businesses to make decisions based on quantifiable analysis. Hadoop is now implemented in major organizations such as Amazon, IBM, Cloudera, and Dell to name a few. This book introduces you to Hadoop and to concepts such as ‘MapReduce’, ‘Rack Awareness’, ‘Yarn’ and ‘HDFS Federation’, which will help you get acquainted with the technology.