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Big Data Para Directivos


Author : Genís Roca
language : es
Publisher: Urano
Release Date : 2015-07-15


Download Big Data Para Directivos written by Genís Roca and has been published by Urano this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-15 with Business & Economics categories.


"Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo que toman sus decisiones en base al análisis de datos. Sin embargo, hoy, el hecho digital está revolucionando y redimensionando este concepto. Big Data no sólo hace referencia a la gestión de datos internos (CRM, facturación, ventas...) sino también a la información procedente de nuevos flujos de datos como los emitidos desde nuestros móviles, aquellos registrados a partir de la conexión de los objetos a Internet o los generados en las redes sociales. ¿Qué pasaría si el sector hotelero supiera el tiempo medio de estancia y los lugares más visitados por los turistas en función de su nacionalidad? Estos datos existen, las compañías de telefonía cuentan con ellos gracias a la información obtenida vía la activación del roaming, y ofrecen muchas y nuevas posibilidades de negocio."--

Big Data Para Ceos Y Directores De Marketing


Author : Isaac Gonzalez Diaz
language : es
Publisher:
Release Date : 2017-10-30


Download Big Data Para Ceos Y Directores De Marketing written by Isaac Gonzalez Diaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-30 with categories.


El libro que te dar� los conocimientos de Big Data Analytics que necesitas como CEO o Director de MarketingSi eres un directivo con perfil de negocio seguro que en los �ltimos a�os has o�do hablar mucho de Big Data.Has asistido a varios eventos y recibido a decenas de consultores, pero est�s confuso porque cada uno te cuenta una cosa distinta. Todo parece tener sentido pero te falta algo para cerrar el puzzle.Este libro ha sido pensado para llevarte de la situaci�n actual de confusi�n e incertidumbre a un estado de seguridad y confianza en la toma de decisiones sobre Big Data AnalyticsEn �l trabajaremos de forma secuencial los 5 pilares que como directivo necesitas conocer sobre Big Data:PILAR 1: Conceptos generales: asentar las bases de los principales conceptos que son propios y distintivos de Big DataPILAR 2: Tecnolog�a Big Data: te ense�ar� las principales tecnolog�as desde un punto de vista pr�ctico: qu� son y para qu� se aplica cada unaPILAR 3: Advanced Analytics: repasaremos los principales algoritmos anal�ticos y sabr�s sus fortalezas y debilidades y cuando utilizarlosPILAR 4: Casos de uso: te describir� casi 20 aplicaciones de Big Data Analytics al negocio, con un especial �nfasis en los casos del �mbito de marketing / comercialPILAR 5: Direcci�n de Big Data y Analytics: conocer�s los principales desaf�os a nivel de gesti�n con los que te vas a encontrar, desde la mejor estructura organizativa y la gesti�n de equipos hasta la relaci�n con otras �reas, pasando por la gesti�n de proyectos anal�ticos y la creaci�n de productos anal�ticos�Para quien es este libro?Es para t� si eres un directivo con perfil de negocio que quieran un conocimiento funcional y real sobre la aplicaci�n de Big Data Analytics para generar valor en la empresa.�Para quien NO es este libro?NO es para t� si buscas alguna de estas dos cosas:Un libro de muy f�cil lectura, a alto nivel, que llena p�ginas y p�ginas hablando de conceptos vagos como la cantidad de TB que se producen en internet por segundo o c�mo Google hace coches que se conducen solosUn libro muy t�cnico dirigido a desarrolladores de una tecnolog�a concreta. Si es tu caso lo siento pero no hay ni una l�nea de c�digoFinalmente, si lo que quieres es que te expliquen la tecnolog�a y los algoritmos de forma pr�ctica y aplicada, y que te describan los casos de uso para el negocio y los desaf�os del management de Big Data definitivamente est�s en el lugar correcto

Dictator


Author : Robert Harris
language : en
Publisher: Random House
Release Date : 2015-10-08


Download Dictator written by Robert Harris and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-08 with Fiction categories.


‘Laws are silent in times of war.’ Cicero There was a time when Cicero held Caesar’s life in the palm of his hand. But now Caesar is the dominant figure and Cicero’s life is in ruins. Exiled, separated from his wife and children, his possessions confiscated, his life constantly in danger, Cicero is tormented by the knowledge that he has sacrificed power for the sake of his principles. His comeback requires wit, skill and courage – and for a brief and glorious period, the legendary orator is once more the supreme senator in Rome. But politics is never static and no statesman, however cunning, can safeguard against the ambition and corruption of others. Riveting and tumultuous, DICTATOR encompasses some of the most epic events in human history yet is also an intimate portrait of a brilliant, flawed, frequently fearful yet ultimately brave man – a hero for his time and for ours. This is an unforgettable tour de force from a master storyteller.

The Innovation Paradox


Author : Tony Davila
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2014-06-30


Download The Innovation Paradox written by Tony Davila and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.


"From the bestselling authors of Making Innovation Work (30,000 copies sold and translated into ten languages) comes a book that questions everything about how organizations innovate. Key takeaway: classical business management and corporate structures by their very nature will kill, not create, breakthroughs. The authors describe a new kind of organization--the startup corporation--that will make established companies as innovative as startups"--

Inbound Marketing Revised And Updated


Author : Brian Halligan
language : en
Publisher: John Wiley & Sons
Release Date : 2014-08-06


Download Inbound Marketing Revised And Updated written by Brian Halligan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-06 with Business & Economics categories.


Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Social Multimedia Signals


Author : Suman Deb Roy
language : en
Publisher: Springer
Release Date : 2014-08-11


Download Social Multimedia Signals written by Suman Deb Roy and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-11 with Technology & Engineering categories.


This book provides a comprehensive coverage of the state-of-the-art in understanding media popularity and trends in online social networks through social multimedia signals. With insights from the study of popularity and sharing patterns of online media, trend spread in social media, social network analysis for multimedia and visualizing diffusion of media in online social networks. In particular, the book will address the following important issues: Understanding social network phenomena from a signal processing point of view; The existence and popularity of multimedia as shared and social media, how content or origin of sharing activity can affect its spread and popularity; The network-signal duality principle, i.e., how the signal tells us key properties of information diffusion in networks; The social signal penetration hypothesis, i.e., how the popularity of media in one domain can affect the popularity of media in another. The book will help researchers, developers and business (advertising/marketing) individuals to comprehend the potential in exploring social multimedia signals collected from social network data quantitatively from a signal processing perspective.

Data Mining For Dummies


Author : Meta S. Brown
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-04


Download Data Mining For Dummies written by Meta S. Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with Computers categories.


Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.