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Advertising By Design


Author : Robin Landa
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-02


Download Advertising By Design written by Robin Landa and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-02 with Design categories.


A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.

Advertising Creative


Author : Tom Altstiel
language : en
Publisher: SAGE Publications
Release Date : 2012-11-09


Download Advertising Creative written by Tom Altstiel and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-09 with Language Arts & Disciplines categories.


Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace. In the new edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their insightful discoveries reveal how brands now cut across geographic and cultural boundaries with lightning speed, and how the interplay of technology and culture, both local and global, is fast creating a marketplace that knows no boundaries. However, as cultural, geographic, and economic boundaries shift under our feet, the most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. KEY FEATURES Added chapters on Global Advertising and Social Media as well as expanded coverage of digital media reflect the rapidly changing advertising industry. Updated throughout with new illustrations and timely examples. "Survival Guide" chapter offers practical advice on how to land a job in the advertising business—and advance—illustrated with student portfolio examples. Dynamic four-color design throughout showcases vivid sample ads to clearly illustrate advertising strategies and trends. Engaging end-of-chapter exercises encourage creative thinking. Insightful stories from seasoned advertising creative professionals and rising stars provide an inspiring picture of the industry.

Creative Code


Author : John Maeda
language : en
Publisher:
Release Date : 2004


Download Creative Code written by John Maeda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Computers categories.


The creator of the designer website, maeda@media, explores the computer as an artistic medium, recounting how his students and he have rendered some of the most digitally sophisticated pieces of design in modern history, in a compilation that showcases some of the ACG's key achievements in the fields of digital typography, interaction design, education, and more. Original.

The Career Guide For Creative And Unconventional People Fourth Edition


Author : Carol Eikleberry, Ph.D.
language : en
Publisher: Ten Speed Press
Release Date : 2015-09-08


Download The Career Guide For Creative And Unconventional People Fourth Edition written by Carol Eikleberry, Ph.D. and has been published by Ten Speed Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-08 with Business & Economics categories.


A practical career guide for creatively inclined job seekers of all ages, with tips and counsel on how to use your independent and innovative talents and passions to make money, express yourself, and find a job you love. This new edition of the popular guide for individuals seeking work that suits their unique skills has been completely revised and updated to reflect the freedom offered by the new work order, delve more deeply into freelancing as a career, explore social media as it relates to creative job searches, provide new success stories, and bring all salary information up to date. It also includes descriptions of more than 270 creative jobs, from the mainstream (architect, web designer) to the unexpected (crossword-puzzle maker, police sketch artist). With knowledgeable career guidance, real-life success stories, and eye-opening self-evaluation tools, the fourth edition of The Career Guide for Creative and Unconventional People helps unique individuals find work that supports and compliments their personalities and passions.

Learning To See Creatively


Author : Bryan Peterson
language : en
Publisher: Amphoto Books
Release Date : 2011-01-12


Download Learning To See Creatively written by Bryan Peterson and has been published by Amphoto Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-12 with Photography categories.


Almost everyone can “see” in the conventional sense, but developing photographic vision takes practice. Learning to See Creatively helps photographers visualize their work, and the world, in a whole new light. Now totally rewritten, revised, and expanded, this best-selling guide takes a radical approach to creativity. It explains how it is not some gift only for the “chosen few” but actually a skill that can be learned and applied. Using inventive photos from his own stunning portfolio, author and veteran photographer Bryan Peterson deconstructs creativity for photographers. He details the basic techniques that went into not only taking a particular photo, but also provides insights on how to improve upon it—helping readers avoid the visual pitfalls and technical dead ends that can lead to dull, uninventive photographs. This revised edition features the latest information on digital photography and digital imaging software, as well as an all-new section on color as a design element. Learning to See Creatively is the definitive reference for any photographers looking for a fresh perspective on their work.

Creativity In Primary Education


Author : Anthony Wilson
language : en
Publisher: Learning Matters
Release Date : 2014-12-04


Download Creativity In Primary Education written by Anthony Wilson and has been published by Learning Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-04 with Education categories.


“An alien spaceship crash landed in my playground today” For one primary school in England, this was not an ordinary day. It was a fabulous day of inspiration, writing, drawing, discovering and learning for the pupils, the staff and the parents. But the best thing of all? The only truly out of the ordinary thing was the alien spaceship. So how do you make creativity a more everyday part of primary teaching? Teachers and trainees agree that creativity is a fabulous thing. But to get creative approaches into everyday teaching, you need to tackle the question - what is creativity? This book explores this question in an accessible and practical way. It helps trainees to do more than ‘know it when they see it’, by helping them to understand the separate and very diverse elements of creativity. The third edition of this popular text retains key material, but it has been updated and revised to include two new chapters on the creative curriculum, along with links throughout to the Standards and the new National Curriculum. This book will help you enhance your teaching so you and the children in your class can be: fellow explorers, adventurous discoverers and spontaneous investigators!

Digital Design


Author : Dean Bruton
language : en
Publisher: A&C Black
Release Date : 2013-08-01


Download Digital Design written by Dean Bruton and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-01 with Computers categories.


Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.