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Advertising Creative


Author : Tom Altstiel
language : en
Publisher: SAGE Publications
Release Date : 2015-12-10


Download Advertising Creative written by Tom Altstiel and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-10 with Language Arts & Disciplines categories.


Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Advertising By Design


Author : Robin Landa
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-02


Download Advertising By Design written by Robin Landa and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-02 with Design categories.


A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands.

The Career Guide For Creative And Unconventional People Fourth Edition


Author : Carol Eikleberry, Ph.D.
language : en
Publisher: Ten Speed Press
Release Date : 2015-09-08


Download The Career Guide For Creative And Unconventional People Fourth Edition written by Carol Eikleberry, Ph.D. and has been published by Ten Speed Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-08 with Business & Economics categories.


A practical career guide for creatively inclined job seekers of all ages, with tips and counsel on how to use your independent and innovative talents and passions to make money, express yourself, and find a job you love. This new edition of the popular guide for individuals seeking work that suits their unique skills has been completely revised and updated to reflect the freedom offered by the new work order, delve more deeply into freelancing as a career, explore social media as it relates to creative job searches, provide new success stories, and bring all salary information up to date. It also includes descriptions of more than 270 creative jobs, from the mainstream (architect, web designer) to the unexpected (crossword-puzzle maker, police sketch artist). With knowledgeable career guidance, real-life success stories, and eye-opening self-evaluation tools, the fourth edition of The Career Guide for Creative and Unconventional People helps unique individuals find work that supports and compliments their personalities and passions.

Learning To See Creatively


Author : Bryan Peterson
language : en
Publisher: Amphoto Books
Release Date : 2011-01-12


Download Learning To See Creatively written by Bryan Peterson and has been published by Amphoto Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-12 with Photography categories.


Almost everyone can “see” in the conventional sense, but developing photographic vision takes practice. Learning to See Creatively helps photographers visualize their work, and the world, in a whole new light. Now totally rewritten, revised, and expanded, this best-selling guide takes a radical approach to creativity. It explains how it is not some gift only for the “chosen few” but actually a skill that can be learned and applied. Using inventive photos from his own stunning portfolio, author and veteran photographer Bryan Peterson deconstructs creativity for photographers. He details the basic techniques that went into not only taking a particular photo, but also provides insights on how to improve upon it—helping readers avoid the visual pitfalls and technical dead ends that can lead to dull, uninventive photographs. This revised edition features the latest information on digital photography and digital imaging software, as well as an all-new section on color as a design element. Learning to See Creatively is the definitive reference for any photographers looking for a fresh perspective on their work.

Doing Family Therapy Third Edition


Author : Robert Taibbi
language : en
Publisher: Guilford Publications
Release Date : 2015-05-12


Download Doing Family Therapy Third Edition written by Robert Taibbi and has been published by Guilford Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with Psychology categories.


Featuring rich case examples, this book has helped tens of thousands of students and therapists build the skills and confidence needed to tackle the full range of issues that families bring to therapy. Rather than advocating one best approach, Robert Taibbi shows that there are multiple ways to guide families and harness their strengths. The book maps out the challenges and process of the beginning, middle, and end stages of treatment; presents creative strategies for assessment and intervention with parents and kids of all ages; analyzes how working with individuals can effect helpful changes in couples and families; and offers practical tips for overcoming common roadblocks. End-of-chapter reflection questions and experiential exercises encourage readers to develop their own clinical style. New to This Edition *Reflects the author's clinical experience and recent advances in the field. *Extensively revised chapter on core concepts: process, patterns, problems, and resistance. *More detailed recommendations for conducting the first session and doing assessments. *Quick-reference guidelines for treating frequently encountered adolescent problems. See also the author's Doing Couple Therapy, Second Edition: Craft and Creativity in Work with Intimate Partners.

Digital Design


Author : Dean Bruton
language : en
Publisher: A&C Black
Release Date : 2013-08-01


Download Digital Design written by Dean Bruton and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-01 with Computers categories.


Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.

Digital Creativity


Author : Bruce Wands
language : en
Publisher: John Wiley & Sons
Release Date : 2002


Download Digital Creativity written by Bruce Wands and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Architecture categories.


This work equips readers with a solid conceptual and critical foundation for digital creativity, presenting both technical explanations and creative techniques.