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The Pop Up Paradigm How Brands Build Human Connections In A Digital Age


Author : Melissa Gonzalez
language : en
Publisher: Lioncrest Publishing
Release Date : 2014-11-11


Download The Pop Up Paradigm How Brands Build Human Connections In A Digital Age written by Melissa Gonzalez and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-11 with Business & Economics categories.


Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.

Popup Republic


Author : Jeremy Baras
language : en
Publisher: John Wiley & Sons
Release Date : 2015-11-02


Download Popup Republic written by Jeremy Baras and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-02 with Business & Economics categories.


Find out how to get in on the booming pop-up scene PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant is your comprehensive guide to the new world of pop-ups. This fresh text dives into the details of the pop-up industry, offering you a first-hand glimpse at pop-up success through stories, examples, anecdotes, and case studies. Additionally, if you have the entrepreneurial spirit and want to embark on your own pop-up journey, this forward-thinking resource features a guide to launching your own pop-up. Based upon a wealth of experience and knowledge, this book shines a spotlight on the differences between the pop-up industry in the United States and Europe, discusses the tools you need to create a successful pop-up, defines what, exactly, a pop-up is, the costs and benefits of the pop-up business model, the permits, insurance, and licenses that are needed to run a pop-up, and more. A $50-billion industry, pop-ups have become key features of the business landscape in cities around the world. From retail shops to restaurants, a wide range of customer-facing enterprises are embracing the pop-up trend. Follow the launch and operation of a successful pop-up, and learn from the experiences of other entrepreneurs Analyze case studies that shed light on the successes and challenges that pop-ups have faced Leverage expert guidance in building your own pop-up business model Identify how the pop-up industry is changing retail, dining, and entertainment industries on a global level PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant takes a close look at the emerging pop-up industry—and at the ways in which this industry is disrupting traditional business models to make room for innovative entrepreneurs.

Pop Up Business For Dummies


Author : Dan Thompson
language : en
Publisher: John Wiley & Sons
Release Date : 2012-09-27


Download Pop Up Business For Dummies written by Dan Thompson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Business & Economics categories.


Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

Erfolgsfaktoren Von Pop Up Stores


Author : Olga Louisa Kastner
language : de
Publisher: Springer-Verlag
Release Date : 2015-02-25


Download Erfolgsfaktoren Von Pop Up Stores written by Olga Louisa Kastner and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with Business & Economics categories.


Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Forschungsbereichen Erfolgsfaktoren von Pop-up Stores ab, zeigt Erfolgsdimensionen auf und entwickelt ein hierarchisches Erfolgsfaktorenmodell. Die Konsistenz des Modells überprüft sie mithilfe von zwei Fallstudien aus der internationalen Bekleidungsindustrie explorativ. Diese Vorgehensweise belegt die Eignung des Modells hinsichtlich seiner praktischen Anwendung und demonstriert sein technologisches Potenzial, indem es Markenverantwortlichen konkrete Handlungsempfehlungen in der strategischen Planung, operativen Ausführung und nachgelagerten Erfolgsauswertung liefert.

Franchise Times


Author :
language : en
Publisher:
Release Date : 2010


Download Franchise Times written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Franchises (Retail trade) categories.




House Of Commons Business Innovation And Skills Committee The Retail Sector Volume I Hc 168 I


Author : Great Britain: Parliament: House of Commons: Business, Innovation and Skills Committee
language : en
Publisher: The Stationery Office
Release Date : 2014-03-04


Download House Of Commons Business Innovation And Skills Committee The Retail Sector Volume I Hc 168 I written by Great Britain: Parliament: House of Commons: Business, Innovation and Skills Committee and has been published by The Stationery Office this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Business & Economics categories.


The Committee calls for a wholesale review that goes beyond the administration of business rates to examine whether retail taxes should be based on sales rather than the rateable value of a property; whether retail needs its own system of business taxation; and how frequently revaluations should take place. In the interim, the Committee calls for a six months business rates amnesty for businesses occupying empty properties. This would go further than the 50% reduction announced in the Autumn Statement and would encourage new businesses to the High Street. The Committee also recommends that in the interim the Government review whether business rates are more appropriately linked to CPI or RPI and calls for annual increases to be linked to a 12 month average of either RPI or CPI, with a cap at 2%. This would replace the current link to a monthly snapshot of RPI. The Government should provide information on how and how much of the money allocated to the Portas Pilots is being spent. This follows concerns that much of the money allocated to the pilots has not been spent. The Government is also urged to outline the results of its latest STEM skills analysis and outline the action it will take to tackle any skills shortages. The retail sector also needs to encourage more staff to be trained at Apprenticeship Level 3 and above, and consider developing language skills to enhance the international consumers' experience

Pop Up City


Author : Bis Publishers
language : en
Publisher: Bis Pub
Release Date : 2014-06


Download Pop Up City written by Bis Publishers and has been published by Bis Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06 with Design categories.


This book showcases eye-opening ideas, concepts and trends that make a difference in the city of today and tomorrow, ranging from urban hacks, modular hotels, and parasite cinemas to pop-up retail. The world is becoming more fluid and, as a result, citizens, enterprises, and civic governments are coming up with refreshing solutions in order to deal with a permanent state of change. Based on five years of blogging on popupcity.net for an international audience of millions, Pop-Up City shows the birth of a new dimension in city-making based on groundbreaking ideas that take pop-up as a starting point, varying from modular hotels and parasite cinemas to urban hacking, rooftop farms, and foldable houses. Pop-Up City is an eye-opening must have for both professionals and scholars working in urbanism, design, and marketing. Whether or not you are already a follower of the blog, the Pop-Up City book is meant for anyone who is interested in exploring what is happening with todays urbanized world and which great ideas emerge from it.