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Public Relations For Dummies


Author : Eric Yaverbaum
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-03


Download Public Relations For Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-03 with Business & Economics categories.


Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Public Relations For Dummies


Author : E.Y.
language : en
Publisher: Jason
Release Date :


Download Public Relations For Dummies written by E.Y. and has been published by Jason this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.


Whoever you are, wherever you are, public relations makes a difference in your life — believe it or not. If you’re a small-business owner or manager or a wannabe entrepreneur, PR helps level the playing field between you and your bigger, wealthier competi- tors. You may not be able to afford a 60-second commercial during the Super Bowl, but if you offer a free session at your health club to people who come in during the Super Bowl, you can get front-page publicity based on your PR event. If you’re a corporate manager or executive, you’ve seen ad budgets decline while ad costs skyrocket. With an effective public relations program, you can communicate with your target market more often, not less, without increas- ing ad spending. And if you’re a consumer, public relations plays a role in your education and the formation of your opinions without your even being aware of it. Did you know that half or more of everything you read, see, and hear in the media was put there through the actions of a public relations manager or a PR firm? PR has an enormous effect on the information you get every day of your life. I wrote Public Relations For Dummies, 2nd Edition, precisely because I know that there is no magic to PR and that do-it-yourself is not only viable but also sensible for many businesses. What Wilford Brimley says about Quaker Oats applies equally to doing your own PR for many readers of this book: “It’s the right thing to do.” And just as eating Quaker Oats is “the right thing to do” when it comes to nutrition at breakfast, Public Relations For Dummies, 2nd Edition, shows all you PR do-it-yourselfers out there “the right way to do it.” The key to getting media coverage is to offer them a story that they can’t resist. The two key elements are an understanding of the marketing message and the ability to think creatively in terms of PR campaigns. You already understand your business’s market, and I am convinced that, with enough practice, almost anyone can learn to think more creatively. The mechanics of PR — and a lot of sample campaigns to inspire you — are laid out in this book. So you already have everything you need to do your own PR, and you don’t need to hire an agency if you don’t want to.

Public Relations For Dummies 2nd Edition


Author : Eric Yaverbaum
language : en
Publisher:
Release Date : 2006


Download Public Relations For Dummies 2nd Edition written by Eric Yaverbaum and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.




Small Business Marketing For Dummies


Author : Barbara Findlay Schenck
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-04


Download Small Business Marketing For Dummies written by Barbara Findlay Schenck and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-04 with Business & Economics categories.




Political Public Relations


Author : Jesper Stromback
language : en
Publisher: Taylor & Francis
Release Date : 2011-05-20


Download Political Public Relations written by Jesper Stromback and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-20 with Business & Economics categories.


Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.

Online Reputation Management For Dummies


Author : Lori Randall Stradtman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-09-11


Download Online Reputation Management For Dummies written by Lori Randall Stradtman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Business & Economics categories.


More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

Pr F R Dummies


Author : Eric Yaverbaum
language : de
Publisher: John Wiley & Sons
Release Date : 2012-02-23


Download Pr F R Dummies written by Eric Yaverbaum and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-23 with Business & Economics categories.


Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.