Modeling Distribution Channel Dynamics of North Am…

Abstract Relations between manufacturers and distributors have been the center point of the distribution channel’s management. This study covers the effects of coercive, as well as non-coercive power on intermediary variables such as cooperation and conflict. It will also analyze the effects of cooperation and conflict on American car dealers’ satisfaction and performance in Spain. Due to the…


Modeling Distribution Channel Dynamics of North Am… | indiecorp | 4.5