Thoughts on Design

One of the seminal texts of graphic style and design, Paul Rand’s Views on Design and style is now offered for the to start with time due to the fact the nineteen seventies. Writing at the peak of his job, Rand articulated in his slender quantity the revolutionary eyesight that all style and design ought to seamlessly combine kind and function. This facsimile version preserves Rand’s initial 1947 essay with the adjustments he created to its textual content and…


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