Value Proposition Design

The authors of the worldwide bestseller Business Product Technology describe how to make benefit propositions consumers can’t resist

Benefit Proposition Style and design will help you tackle a core challenge of just about every company — generating persuasive items and solutions consumers want to purchase. This functional ebook, paired with its on the web companion, will educate you the processes and equipment you require to triumph.

Value Proposition Design | indiecorp | 4.5