Big Data Para Directivos

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Big Data Para Directivos


Big Data Para Directivos


File Size : 51,6 Mb
Total Download : 530

Author : Genís Roca
language : es
Publisher: Urano
Release Date : 2015-07-15



Download Big Data Para Directivos written by Genís Roca and has been published by Urano this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-15 with Business & Economics categories.


"Uno de los temas que están dando mucho que hablar y sobre lo que hay poco escrito El Big Data, el nuevo vocablo de moda y el término que aparece en todas las quinielas referidas a las últimas tendencias tecnológicas, se basa, en realidad, en una práctica habitual en el ámbito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo que toman sus decisiones en base al análisis de datos. Sin embargo, hoy, el hecho digital está revolucionando y redimensionando este concepto. Big Data no sólo hace referencia a la gestión de datos internos (CRM, facturación, ventas...) sino también a la información procedente de nuevos flujos de datos como los emitidos desde nuestros móviles, aquellos registrados a partir de la conexión de los objetos a Internet o los generados en las redes sociales. ¿Qué pasaría si el sector hotelero supiera el tiempo medio de estancia y los lugares más visitados por los turistas en función de su nacionalidad? Estos datos existen, las compañías de telefonía cuentan con ellos gracias a la información obtenida vía la activación del roaming, y ofrecen muchas y nuevas posibilidades de negocio."--

Big Data Para Ceos Y Directores De Marketing


Big Data Para Ceos Y Directores De Marketing


File Size : 54,5 Mb
Total Download : 479

Author : Isaac Gonzalez Diaz
language : es
Publisher:
Release Date : 2017-10-30



Download Big Data Para Ceos Y Directores De Marketing written by Isaac Gonzalez Diaz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-30 with categories.


El libro que te dar� los conocimientos de Big Data Analytics que necesitas como CEO o Director de MarketingSi eres un directivo con perfil de negocio seguro que en los �ltimos a�os has o�do hablar mucho de Big Data.Has asistido a varios eventos y recibido a decenas de consultores, pero est�s confuso porque cada uno te cuenta una cosa distinta. Todo parece tener sentido pero te falta algo para cerrar el puzzle.Este libro ha sido pensado para llevarte de la situaci�n actual de confusi�n e incertidumbre a un estado de seguridad y confianza en la toma de decisiones sobre Big Data AnalyticsEn �l trabajaremos de forma secuencial los 5 pilares que como directivo necesitas conocer sobre Big Data:PILAR 1: Conceptos generales: asentar las bases de los principales conceptos que son propios y distintivos de Big DataPILAR 2: Tecnolog�a Big Data: te ense�ar� las principales tecnolog�as desde un punto de vista pr�ctico: qu� son y para qu� se aplica cada unaPILAR 3: Advanced Analytics: repasaremos los principales algoritmos anal�ticos y sabr�s sus fortalezas y debilidades y cuando utilizarlosPILAR 4: Casos de uso: te describir� casi 20 aplicaciones de Big Data Analytics al negocio, con un especial �nfasis en los casos del �mbito de marketing / comercialPILAR 5: Direcci�n de Big Data y Analytics: conocer�s los principales desaf�os a nivel de gesti�n con los que te vas a encontrar, desde la mejor estructura organizativa y la gesti�n de equipos hasta la relaci�n con otras �reas, pasando por la gesti�n de proyectos anal�ticos y la creaci�n de productos anal�ticos�Para quien es este libro?Es para t� si eres un directivo con perfil de negocio que quieran un conocimiento funcional y real sobre la aplicaci�n de Big Data Analytics para generar valor en la empresa.�Para quien NO es este libro?NO es para t� si buscas alguna de estas dos cosas:Un libro de muy f�cil lectura, a alto nivel, que llena p�ginas y p�ginas hablando de conceptos vagos como la cantidad de TB que se producen en internet por segundo o c�mo Google hace coches que se conducen solosUn libro muy t�cnico dirigido a desarrolladores de una tecnolog�a concreta. Si es tu caso lo siento pero no hay ni una l�nea de c�digoFinalmente, si lo que quieres es que te expliquen la tecnolog�a y los algoritmos de forma pr�ctica y aplicada, y que te describan los casos de uso para el negocio y los desaf�os del management de Big Data definitivamente est�s en el lugar correcto

Big Data For Dummies


Big Data For Dummies


File Size : 41,5 Mb
Total Download : 857

Author : Judith S. Hurwitz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-04-02



Download Big Data For Dummies written by Judith S. Hurwitz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Computers categories.


Find the right big data solution for your business ororganization Big data management is one of the major challenges facingbusiness, industry, and not-for-profit organizations. Data setssuch as customer transactions for a mega-retailer, weather patternsmonitored by meteorologists, or social network activity can quicklyoutpace the capacity of traditional data management tools. If youneed to develop or manage big data solutions, you'll appreciate howthese four experts define, explain, and guide you through this newand often confusing concept. You'll learn what it is, why itmatters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importanceto businesses, not-for-profit organizations, government, and ITprofessionals Authors are experts in information management, big data, and avariety of solutions Explains big data in detail and discusses how to select andimplement a solution, security concerns to consider, data storageand presentation issues, analytics, and much more Provides essential information in a no-nonsense,easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helpsyou take charge of big data solutions for your organization.

Big Data


Big Data


File Size : 41,8 Mb
Total Download : 647

Author : Viktor Mayer-Schönberger
language : en
Publisher: Houghton Mifflin Harcourt
Release Date : 2013-03-05



Download Big Data written by Viktor Mayer-Schönberger and has been published by Houghton Mifflin Harcourt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Business & Economics categories.


A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing. www.big-data-book.com

Machine Learning For Absolute Beginners


Machine Learning For Absolute Beginners


File Size : 53,9 Mb
Total Download : 270

Author : Oliver Theobald
language : en
Publisher: Independently Published
Release Date : 2018



Download Machine Learning For Absolute Beginners written by Oliver Theobald and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Computer algorithms categories.


"The manner in which computers are now able to mimic human thinking to process information is rapidly exceeding human capabilities in everything from chess to picking the winner of a song contest. In the modern age of machine learning, computers do not strictly need to receive an 'input command' to perform a task, but rather 'input data'. From the input of data they are able to form their own decisions and take actions virtually as a human world. But given it is a machine, it can consider many more scenarios and execute far more complicated calculations to solve complex problems. This is the element that excites data scientists and machine learning engineers the most. The ability to solve complex problems never before attempted. This book will dive in to introduce machine learning, and is ideal for beginners starting out in machine learning."--page 4 of cover.

To The Cloud


To The Cloud


File Size : 44,8 Mb
Total Download : 554

Author : Vincent Mosco
language : en
Publisher: Routledge
Release Date : 2015-11-17



Download To The Cloud written by Vincent Mosco and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Political Science categories.


Cloud computing and big data are arguably the most significant forces in information technology today. In the wake of revelations about National Security Agency (NSA) activities, many of which occur "in the cloud", this book offers both enlightenment and a critical view. Vincent Mosco explores where the cloud originated, what it means, and how important it is for business, government and citizens. He describes the intense competition among cloud companies like Amazon and Google, the spread of the cloud to government agencies like the controversial NSA, and the astounding growth of entire cloud cities in China. Is the cloud the long-promised information utility that will solve many of the world's economic and social problems? Or is it just marketing hype? To the Cloud provides the first thorough analysis of the potential and the problems of a technology that may very well disrupt the world.

The Real Life Mba


The Real Life Mba


File Size : 48,6 Mb
Total Download : 962

Author : Jack Welch
language : en
Publisher: HarperCollins
Release Date : 2015-04-14



Download The Real Life Mba written by Jack Welch and has been published by HarperCollins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-14 with Business & Economics categories.


The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career. In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world consulting to organizations of every size and in every industry, speaking before hundreds of audiences, working closely with entrepreneurs from Mumbai to Silicon Valley, and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled. Over the same time frame, Jack has advised more than seventy-five companies through private equity, and dozens more in a senior advisory role at IAC. Now, Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management—and offer pragmatic solutions to overcome them. Going beyond theories, concepts, and ideologies, they tackle the real stuff of work today. When you get down to it, they argue, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. Work is a grind. We just got whacked. My boss is driving me nuts. I’m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don’t know what our Chinese partners are talking about. We’re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack’s years of iconic leadership and Suzy’s insights as former editor of the Harvard Business Review, their new database of knowledge infuses The Real Life MBA with fresh, relevant stories and equally powerful solutions that every manager at any level can use right now.